Visa Launches Stablecoin Advisory Practice to Accelerate Institutional Adoption

Visa has formalized its crypto ambitions with a new stablecoin advisory unit under its Visa Consulting & Analytics division. The service targets banks, fintechs, and merchants seeking to integrate stablecoins into payments and treasury operations—a direct response to growing client demand for blockchain-based settlement solutions.

The program combines market research, technical integration support, and regulatory compliance guidance. Visa has already onboarded U.S. financial institutions as inaugural clients, though names remain undisclosed. Notably, the initiative includes a specialized training curriculum via Visa University to bridge knowledge gaps in digital asset implementation.

This MOVE signals Visa’s strategic pivot from payment network to blockchain infrastructure enabler. As one industry observer noted: ‘When banks ask ‘What’s our stablecoin strategy?’, they’re now calling Visa.’ The advisory practice aims to convert exploratory pilots into production-grade systems, reflecting maturing institutional interest beyond speculative trading.